Physique 57 Story
It was 2005 and Jennifer Vaughan Maanavi, an Ivy League Wall Street professional, was walking home on a familiar Manhattan street, when she discovered her second calling. She would reinvent the fitness industry. It was on that day that Jennifer’s favorite fitness studio announced that it was closing. It was The Lotte Berk Method, the highly lauded fitness studio named for its venerable ballet dancer creator. The Lotte Berk studio was closing its doors, leaving Jennifer and legions of passionate Lotte Berk followers in its empty wake. To Jennifer, the need for a replacement studio was an opportunity. One that she wasted no time pursuing. She immediately joined forces with Tanya Becker, one of the leading Lotte Berk instructors in the country, and together, they created Physique 57. An innovative and modern take on the best of The Lotte Berk Method. The demand was there. And so was the business! In February 2006, Physique 57 debuted at 24 W. 57th Street in New York City to ecstatic clients and long waitlists. From there, it was the Hamptons, more studios in NYC, LA, Dubai, Bangkok, and Mumbai.